“How to rank on google and bing?” is the most common question who has the website and want to rank in the different search engines. To expect to be rank in the search engines, it is always essential to follow the advanced and organic SEO techniques. This new year 2018 brings a lot of changes to the Google algorithm that will inevitably impact the natural referencing of your website. What are the google and bing ranking factors? What are the new SEO trends in 2018? And what are the new organic SEO techniques? To get the best answers to those questions, read the following guide and let us help you to rank on google and bing.
Bing/Google Ranking Factor 1: Mobile-First Index
Announced last year by Google, the arrival of the Index Mobile First is a significant development that may cause some upheaval in the world of SEO.
First of all, today more than 60% of searches on Google come from a mobile device, and the progression continues! To respond to this “new” search trend, Google has decided to launch the Mobile-First Index in 2017 … finally in 2018?
The principle of the Index Mobile First is to use the mobile version of a page rather than that of the “Desktop” to calculate the relevance and the “positioning potential.” It is one of the most preferred google ranking factor and SEO techniques in 2018.
If a site is not mobile-friendly or offers less content (quality and quantity) than on desktop, this will have a negative impact on its ranking in the search results of any search engine.
How to prepare for the Mobile-First Index?
The arrival of the Index Mobile First will have effects on the ranking of each site on the search engines: on the one hand, the decline in positioning places that have not done the necessary, the other the rise of those who will benefit from the reduction of others. It must be prepared more especially if the mobile version differs from the desktop version of a site.
Rule 1: Responsive Design of your website
Recommended by Google for several years, the responsive design is the most straightforward solution that offers a suitable display of the site regardless of the device used for navigation.
Other solutions are also possible:
- The dedicated mobile site: a mobile site separate from the Desktop site that requires particular attention regarding the display of content between the mobile version and the desktop version (see Rule 2);
- The dynamic serving: the same site but the server level detection of the page to display: mobile or desktop;
- The Progressive Web Apps (PWA): the appearance of a web page but that can also behave as an application … the 2 in 1 to study if you want to launch a mobile app and recast your website.
Rule 2: What we see on Desktop should be on Mobile
If your Mobile site displays different content from the Desktop site, it is now necessary to correct it to offer the same content in both versions.
Without this update of your content, the risk of seeing your positions deteriorate is very high (not to say irremediable): this is particularly valid for dedicated mobile sites.
Rule 3: Priority to the user experience
Design, content display, customer journey, … everything must be thought for the mobile and to ensure simple and effective navigation = mobile friendly! Google’s mobile optimization test tool can help you.
Rule 4: Faster, better place!
Positioning factor increasingly crucial on Desktop since 2010, the speed of pages loading will be even more mobile in 2018.
A fast site is a site that:
• Is crawled more efficiently and more often by Google robots
• Has a better user experience
• Is favored concerning positioning in the search results
These are the three reasons to optimize the loading speed of the mobile version of your site as soon as possible to rank on google and bing.
How to find new keywords and relevant expressions?
To help you search for keywords and various expressions, multiple generators are available for free or not:
• SEMrush
• Keyword Tool
• Spyfu
In this research, think “synergy” by using the resources and information you have on your other levers of acquisition and visibility: SEA (AdWords & Bing Ads), Social Media, Analytics, … by consulting the performance of your campaigns you will discover new exciting tracks.
AMP, and why not?
According to a HubSpot study, an average of 145 minutes per day is spent on a mobile, and more than 30% of respondents say they use their mobile as the primary navigation tool on the Internet. To respond to this growth in mobile search, Google has integrated the technology Accelerated Mobile Pages (AMP) which allows displaying the pages very quickly on mobile.
According to Rudy Galfi, product manager of the AMP Project:
“the average loading time of an AMP page is 0.7 seconds, compared to … 22 seconds on average for a typical mobile page. ”
The first benefit of using the AMP technology is to provide an ultra-fast response to its audience and thus improve the user experience, which is always in a hurry.
The second benefit is that the AMP format makes it possible to gain visibility thanks to the AMP carousel displayed at the top of the mobile result page:
And finally, third benefit: the loading time is an essential factor in positioning, the use of the technology AMP could allow you to improve the organic positioning of your pages.
Netlinking: but what to do?
Netlinking should not go away in 2018, rest assured! But it is more important than ever to put in place a strategy to acquire only quality links. The volume has no interest except to wake up Penguin!
According to Google, “the best way to acquire new quality links to your website is to publish unique and relevant content. This useful content will then be more likely to be shared or “linked” by other sites to offer to its readers. “.
Yesterday predominant in the algorithm of Google, tomorrow residual … Netlinking seems to lose importance in SEO services but still relevant especially if it is “natural”. Attention, the hunt has already begun!
Muadvices:
• Avoid Black Hat techniques (link systems, link ninja, paid linking, …) that are effective in the short term only;
• Favor only quality links;
• Clean up poor links if possible.
In conclusion, the Google algorithm quickly wins in intelligence and promotes relevance in search results, whether organic or sponsored.
In addition to this evolution of the algorithm undertaken in recent years and which will be reinforced in 2018, the mobile continues to become one of the key aspects not to neglect this new year (and those to come). The trend is towards an increasingly important use of mobile devices in Internet browsing habits: adaptation is both essential for search engines but also, for websites. Relevance + mobile = SEO version 2018!
