How Technology Influences Digital Marketing?
Technology has been impacting millions of lives for many years. Whether it is electronic devices, occupations, or things that we follow in our daily routine, technology has contributed a lot in shaping our lives better. Now when it comes to the corporate world, the impact of technology is much higher. The best example of the use of technology in the corporate world is Digital Marketing. What is Digital Marketing?
Digital Marketing
As we are known, marketing is one of the pillars that make the structure of every business firm. It does not matter if the business is small scale or large scale; marketing is used in every type of business irrespective of its size, nature, and kind. This is why you will around 99% of the companies doing marketing of their products and services.
When we talk about marketing, it could be so many types. However, the best form of marketing, which is a result of technology, is Digital Marketing. For all those who do not know the meaning of digital marketing, Digital Marketing is promoting products and services using digital platforms. It could be anything. If you use social media applications like Instagram, Facebook, Connected India, etc., you would see advertsiements in your account now and then. This is the power of Digital Marketing.
Apart from social media applications, software and electronic devices like Apple, Amazon, and Google Devices have become essential tools for promoting products and services using Digital Marketing strategies. It has been recorded that over 25% of Americans prefer to use voice-activated speakers to order products or services and conduct searches to find the most suitable product of their choice.
Not just search engines, the impact of technology is so huge that customers these days are preferring technologically advanced products. The best examples of these products could be voice-controlled bulbs, lights, fans, and even air conditioners.
However, all these things can be achieved only if a company allows technology to expand and is ready to execute its operations and technological changes. Thus, it becomes essential for the companies to put all the strategies into focus that are technology-driven and offer easy access.
Now, as we talk about technology and digital marketing, we can never ignore Social media applications. Social Networking Sites have become a common spot for marketers and multination companies to promote their products and services. There are a hundred reasons why companies are willing to promote their products and services using these channels. However, in this article, we will be discussing only a few of them.
Why Social Media for Digital Marketing
Social Media applications made their way into our lives many years before. Since then, they have been making our lives easier in various areas. However, for companies, Social Media Applications Like Instagram, Connected, Linked In, etc., offer a very profitable consumer market. There is hardly any person who does not have an account on some of the social media applications.
If you are among those people, you must have noticed that millions of users visit these applications daily. This is what excites companies are persuading them to promote their products using these platforms. When we talk about Social Media, we mean entertainment, knowledge, etc. however, Social Media for companies means a global consumer market with millions of potential customers who can be influenced and persuaded to buy companies’ products and services.
Will millions of audience. Companies can never take their eyes off these social media applications. What does a company require to grow and expand? The answer is more and more consumers. In this competitive world, companies need to have a competitive advantage over their competitors.
For that purpose, they must be able to grab a significant share in the consumer market. To catch a share, companies must make use of these platforms by using the best digital marketing strategies. Apart from all these things, let us understand the importance of Social Media from customers’ point of view.
A customer would only get attracted to a product or service if he quickly finds it and knows its details. If the path to get to the product is complex or technical, a customer might find another similar product. When companies promote their products and services using social media platforms, they automatically create an easy and user-friendly platform.
Using this platform, social media users can easily enquire about the product, know its specifications, and most importantly, order from the same portal. When a consumer gets all these things under one roof, he does not mind searching for other products and services. This is how social media applications keep the customers engaged.
However, we must not forget that all these things that customers or companies use from Social Media platforms are possible only because of technology.
